“One of our regular challenges in a truly international business is making sure we can be understood by many different nationalities and cultures. IDU understands this requirement and helps us get our message across whilst remaining loyal to our house style. When you are close to a project, it is sometimes difficult to explain its benefits to the outside world. Working with IDU helped to bridge that gap and David was always able to offer helpful suggestions and ask those awkward questions which get you to the right answer. IDU was very much part of the team and, despite being literally an ocean apart, communication was never a problem.”