What to Include in an Effective Web Design

Regardless of the size of your business or industry you occupy, you must have a solid website to better serve customers. Accordingly, a reliable web design ensures you’re pleased with the end result, and that customers have a pleasant experience interacting with your brand online. Here are a few essential elements you must include for your site to be a success.

4 Crucial Aspects of Good Website Design

1. Easy Navigation

Business websites contain lots of important information. In fact, they serve as your virtual storefront, which means they must be easy to navigate. If a customer wants your business’s phone number or address, they must be able to find it quickly to ensure they don’t move to a competitor’s site. In the same respect, they should be able to find information about your products and services easily.

2. Mobile Responsiveness

Mobile responsiveness refers to how well the site performs on a mobile device. Keep in mind that many consumers these days view websites on their smartphones, so your site must look and function the same as it does on laptops and desktop computers. Mobile responsiveness ensures you’re reaching as many members of your target audience as possible, which is crucial for ongoing success.

3. Simple Layouts

Less is definitely more when it comes to effective web design. Modern sites have a clean, streamlined look that is pleasing to the eye. Too many design elements, a wide range of colors, and lots of interactive elements will only frustrate users and cause them to click away from your site. Instead, focus on visually appealing colors and design elements that add to the appeal, not detract from it.

4. Legible Text

The quality of the written text featured on your site is also crucial to your success. Along with providing well-written, informative content, make sure users can read text easily. Choose font colors and backgrounds that don’t clash with one another. When choosing the font itself, use a simple style that lacks ornate flourishes. Most web designers recommend fonts like Helvetica and Open Sans, which are attractive but highly readable.

When you need a web design to create a compelling site for your business, turn to the team at IDU Creative. Based in Rochester, NY, and serving clients all over the world since 1997, these skilled designers know the best elements to include to enhance your online presence. They have experience with large corporations as well as startups and pride themselves on helping clients remain within their marketing budgets. Speak with a designer today by calling (585) 248-5229. You can also learn more about their services by visiting the website.