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What is design? Why is it important?

You need to get your products and services out to the marketplace, the sooner the better! IDU Creative can help — whether it’s web design, brand reinforcement, or putting the best face forward in a virtual meeting — we can provide the assets that will help you sell your products.

But there are so many moving parts in the design field! To help make sense of it all, we have compiled some of the most useful questions and answers into our blog. Short, succinct, and easy to read, these blogs will give valuable pointers towards the things that matter when it comes to getting your company’s products out into the public marketplace.

What to Include in an Effective Web Design

Regardless of the size of your business or industry you occupy, you must have a solid website to better serve customers. Accordingly, a reliable web…

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Why You Need a Mobile-Friendly Website

As a small business owner, having an inviting, modern website is key to reaching new audiences and connecting with repeat customers.
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Why Digital Marketing Is More Important Now Than Ever

The COVID-19 pandemic has dramatically altered the way people live, work, and socialize. And while vaccines and treatments have helped curb the spread and reduce…

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3 Tips for Creating an Unforgettable Logo Design

A logo plays a crucial role in the success of any business by helping consumers make a visual connection with your brand. However, you need…

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3 Ways to Increase Website Traffic

Once your website is up and running, driving traffic is the next step. While no two digital marketing plans for increasing website traffic are exactly…

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4 Reasons Graphic Design is Important for Businesses

Every business needs to communicate with its customers  through different channels. From the website to a direct mail flyer to employee business cards, every form…

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Do’s & Don’ts for Choosing Your Website’s Color Scheme

Color plays a significant role in web design. Not only will the chosen palette make the web design appeal more attractive to visitors, but it…

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3 Design Tips for an Effective Brochure

Brochures are an effective, convenient marketing tool to promote your business. They can showcase different services and products on the various panels to summarize what you want…

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4 Tips to Prepare for a Virtual Meeting

Virtual work meetings and events have become increasingly popular in the face of the COVID-19 pandemic. While modern meeting and website services make it easier…

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5 Mistakes Small Businesses Make on Social Media

Social media marketing is an effective and affordable way to grow your small business. Getting the best results requires a thoughtful posting strategy that connects…

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3 Advantages of Consistent Business Branding

Finding the right branding solutions for your business is crucial to engaging consumers and expanding your reach. However, your brand must remain consistent across all…

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3 Reasons to Hire a Graphic Designer to Create Your Business Logo

A logo is an eye-catching image associated with your brand. It should create a lasting impression on consumers and communicate the brand’s values. Whether you’re…

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3 Important Reasons to Keep Your Branding Consistent

You probably already know the important role branding plays in promoting your business. While developing a strong brand is crucial, you must also ensure it's…

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3 Qualities of an Effective Logo

When it comes to your business's marketing, logo design is a major consideration. A well-designed logo can communicate a variety of information about your business…

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3 Tips to Create a Standout Virtual Trade Show Booth

Virtual trade show booths allow businesses a fresh and innovative way to market their services and goods. If you’ve never participated in a digital event…

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3 Reasons Business Logo Colors Matter

Your company’s logo is an essential part of its identity, and it’s often one of the first things new customers notice. Whether you’re starting a…

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What Is Brand Awareness?

Every business should strive for brand awareness. Having a consistent and recognizable brand is essential for organizations eager to expand and connect with consumers, especially…

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3 Digital Marketing Trends

Whether you run a massive corporation or a small business, digital marketing is key. Marketing your business online allows you to reach new customers and…

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How to Write an Effective Case Study

A case study explores how a company helped a client or customer. This can be a valuable marketing tool since it offers specific examples of…

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3 Search Engine Optimization Tips for Your Website

Every second, another website is added to the Internet. With so much competition, you’ll want to do whatever you can to differentiate your site. Through…

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3 Tips for Effective Landing Pages

Landing pages are essential when it comes to online marketing. Engaging web design can make the difference between getting passed over and receiving a new…

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Why Online Advertising Is More Important Than Ever

To slow the spread of COVID-19, social distancing and new routines at home are essential. As household habits change, reaching customers and growing your business…

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4 Social Media Marketing Mistakes Small Businesses Should Avoid

As a small business owner, social media marketing is a valuable way to grow your audience, advertise your offerings, and establish clout within your community.…

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3 Ways to Freshen Up Your Virtual Sales Presence While Working From Home

Working remote has made it possible for many employers and their staff to maintain operations amid the COVID-19 pandemic. But for those in sales and…

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3 Common Small Business Marketing Mistakes to Avoid

The steps that you take to promote your small business play an enormous role in the company’s success. Reaching the right people is fundamental to growing…

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4 Qualities of Effective Logo Design

A logo is an important part of your brand’s identity and can help you reach your target audience easier. Whether you’re starting a new company…

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4 Reasons to Use Professional Web Design Services

Having a quality website is essential to reaching new customers and creating an online presence. While there are many DIY options available, you can’t match…

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Why Digital Marketing Is More Important Now Than Ever

COVID-19 is causing dramatic changes in the ways people live, work, and connect. During this time of economic uncertainty, your business's digital marketing strategies play an essential…

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What Is User Interface Design?

User interface (UI) design is the process of creating functional, accessible, and visually appealing interfaces for electronics and software. UI design plays a crucial role…

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4 Strategies to Drive Traffic to Your Website

An effective website is the heart of your marketing efforts, but competing with the rest of the internet to attract users isn’t easy. Adopting a…

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5 Web Design Trends to Look Out For

With the arrival of 2020, it’s clear that creative web design is a major component of any effective digital marketing or branding strategy. This art continues to evolve…

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The Do’s & Don’ts of Print Ad Design

While digital advertising has risen in popularity over the last few years, print ads are still a staple of an effective marketingplan. Print is an excellent way…

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What is Brand Consulting?

Whether you’re a one-person operation or a national corporation, every business can benefit from brand consulting. An effective brand identity makes it easy for people to understand what…

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3 Reasons Brand Consistency Is the Key to Success

Your brand is the personality of your business, creating an identity that makes your company instantly identifiable. Whether you choose a project a fun, relatable atmosphere…

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4 Tips to Prepare for a Virtual Meeting

Virtual work meetings and events have become increasingly popular in the face of the COVID-19 pandemic. While modern meeting and website services make it easier…

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Speak with an expert today…

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