Why You Need a Mobile-Friendly Website

As a small business owner, having an inviting, modern website is key to reaching new audiences and connecting with repeat customers. That said, many individuals are browsing your website on a smartphone as opposed to a desktop computer. Here are a few important reasons why mobile-friendly web design should be part of your digital marketing strategy.

4 Reasons to Embrace Mobile-Friendly Web Design

1. Improve User Experience

According to recent reports, the average American spends approximately five hours a day on their smartphone. A good majority of that time is spent shopping or browsing websites. By embracing mobile-friendly design, individuals will have the opportunity to peruse your services without performance issues. This can lead to a longer time on site rate, especially since over half of all technology users will abandon a website if it takes more than three seconds to load on their device.

2. Convert More Sales

As smartphone technology improves, more users feel comfortable making online purchases directly on this device, as opposed to a laptop. In fact, 79% of users have made a purchase on a smartphone in the last six months. When your website is mobile-friendly, you’ll increase sales opportunities thanks to a simple, responsive check-out system.

3. Better Search Ranking

Customers seeking new services in their local area tend to search on their smartphones. When your website is mobile-friendly, your search rankings will improve. Once you’re optimized for mobile performance, more individuals will be able to find your business.

4. Streamline Design and Branding

Most importantly, you want clients and customers to have a strong sense of your company’s ethos and approach. After spending time on graphic design, logos, and marketing, every touchpoint becomes a true reflection of your brand. Mobile-friendly web design ensures a streamlined and seamless interaction with your business, so you can rest easy knowing customers always see your organization in the best light and in an aesthetically pleasing manner.

If you’re looking for mobile-friendly web design that enhances your digital marketing plan, IDU Creative is the team to call. Based in Rochester, NY, this website services company is known throughout Monroe County and across the globe for providing top-notch design solutions since 1997. To schedule a consultation, call today at (585) 248-5229. For more information on their offerings and personalized approach to working with clients, visit their website.