3 Digital Marketing Trends

Whether you run a massive corporation or a small business, digital marketing is key. Marketing your business online allows you to reach new customers and deepen your engagement with existing ones. Additionally, staying on the cutting edge of new trends is crucial so you remain ahead of the pack. Here’s a guide to help you grow your business in the new year.

What Are Upcoming Digital Marketing Trends?

1. Conversational Marketing

Voice searches are when a person uses a voice-enabled device, such as a smartphone or smart speakers, to look for information online. Voice searches can also be used to look for nearby businesses or specific goods and services.

By nature, voice searches are more conversational, which means content on your website must be optimized with a similar tone in mind. Consider long-form keywords and voice queries when developing content to match the structure of typical voice searches.

2. Local SEO

If you’re like most small businesses, the majority of your customers are local. That means you must appear in local searches, or you’re missing out on the segment of your audience most likely to purchase your goods or services.

One way to make sure you appear in local searches is by completing a Google My Business listing. Make sure all information is filled in and accurate, including hours of operation, phone number, location, and all other fields.

3. Social Media Engagement

The COVID-19 pandemic has changed the way customers interact with the businesses they patronize. It has also affected social media usage for many, as people are now relying on social media for news, entertainment, and interaction. Maintaining a presence on social media ensures you’re meeting your customers where they “live”. It also helps you drum up business during a challenging time, such as by making users aware of contactless delivery options or outdoor seating at your restaurant.

However, your strategy shouldn’t just be promotional. People are stressed and looking for reassurance. You can use your social media pages to provide that reassurance, which goes a long way towards customer loyalty. For example, you can assure customers that you’re following all necessary rules and guidelines. You can also offer words of encouragement in your posts, which personalizes your business.

Where can you turn for the latest digital marketing insights in Rochester, NY? With over two decades of experience, IDU Creative helps businesses of all sizes make their advertising budgets go as far as possible. Their design services include logo creation, brand development, web design, and many others. They also offer print services, perfect for posters, banners, brochures, and more. Learn more about their web and digital services online, or call (585) 248-5229 for more information.