As a small business owner, having an inviting, modern website is key to reaching new audiences and connecting with repeat customers.
A logo plays a crucial role in the success of any business by helping consumers make a visual connection with your brand. However, you need to consider each aspect of the logo design carefully to ensure it serves your business in the most optimal ways. Here are a few tips for creating a memorable logo.
How to Design a Successful Logo
1. Don’t Complicate It
The most successful logos are simple, straightforward, and easily readable and understandable. The design you choose should be equally effective no matter its size. Including a lot of details might look good for a large logo, but when that same logo is printed in smaller sizes, the same details can get lost and look unclear or cluttered. For the best results, don’t use more than four words or more than three colors, and keep graphics decipherable, bold, and logically connected to the products or services you provide.
2. Use Original Artwork
Clip art may be affordable—or free—and readily available, but it also tends to look cheap and unprofessional. This is likely not the image you want for your business. Have a graphic designer custom-create a logo, so you have a totally original design. This helps your business stand out more and shows a dedication to professionalism and style. An original graphic sets your business apart as something truly special and will stick in the minds of consumers. Effective graphics are bright and eye-catching and avoid the use of thin lines, and they tend to employ no more than three colors.
3. Think About Orientation
A versatile logo will be better able to integrate into all your consumer-facing materials, from signage and advertisements to pamphlets and business cards. This is where orientation comes in, as you want a logo that can be utilized both horizontally and vertically with equal effect and without distortion to the text or imagery. You could also have a graphic designer create two logos—one for horizontal usage and another for vertical.
Start the logo design process by contacting IDU Creative. Since 1997, they have been serving the Rochester, NY, area. They provide comprehensive branding solutions that transform your ideas into business results. In addition to logos, they offer website and social media design and printing and print services. Call (585) 248-5229 to request a quote or visit their website to explore their services in more detail.