3 Qualities of an Effective Logo

When it comes to your business’s marketing, logo design is a major consideration. A well-designed logo can communicate a variety of information about your business at a single glance. While your graphic designer will provide specific insight, here are a few qualities to keep in mind when developing your business’s brand.

How to Create an Eye-Catching & Enticing Logo

1. Simple

The simpler the design is, the more memorable it will be, which is key when it comes to easy recognition. Logos can be lone symbols, or they can incorporate symbols with letters, special characters, and even images. You don’t need to re-invent the wheel when developing your business’s brand mark. You do need to distill the very essence of your business into a single image.

2. Timeless

While it may be tempting to follow current design trends, such as incorporating exaggerated wordmarks or several different colors, consider how happy you will be with the finished product in the years to come. For your brand to be as effective as possible, you must maintain a uniform design scheme.

Choosing a timeless design ensures your logo will be just as attractive in five or ten years as it is now. Instead of looking outward for design inspiration, consider what your core business values communicate.

3. Scalable

Scalability refers to making something bigger or smaller. When it comes to logo design, that means you can use your brand mark in a variety of sizes without losing image quality.

This allows you to use your brand online, in print, or on objects, clothing, and signage. Limit the number of ornate elements and flourishes, as those decorative touches can break down when resizing.

IDU Creative is happy to discuss logo design with business owners throughout Rochester, NY. Backed by more than two decades of experience, these graphic designers excel at keeping clients on budget while creating branding solutions that work. And because they’re a full-service design firm, they can help with websites, banners, promotional materials, and more. Learn more about their services by visiting the website or call (585) 248-5229 to schedule a consultation.