3 Search Engine Optimization Tips for Your Website

Every second, another website is added to the Internet. With so much competition, you’ll want to do whatever you can to differentiate your site. Through search engine optimization (SEO), you can improve your web design to increase its visibility for certain search terms. Try out these optimizing tips to attract new customers.

How to Create an SEO-Friendly Site

1. Create Content With Keywords

A crucial part of search engine optimization is using the right keywords. People type keywords into search engines to find what they’re looking for; search engines, in turn, use keywords to find and rank relevant websites.

Finding the right words involves brainstorming, researching competitors’ keywords, and even using a research tool. Then, incorporate these terms into valuable content on your site to increase traffic to your page. Consider blog posts or videos that are educational and straightforward to keep people reading and coming back.

2. Use a Responsive Design

People access the Internet from a range of devices, including laptops, smartphones, and tablets. With a responsive web design, your site will adapt its format to suit whatever device it’s being viewed on. Without it, users might be confused by the interface and not stick around or return.

For example, if the desktop version of a website doesn’t adapt to a smartphone, it will appear tiny and awkward to browse through. The longer users stay on your site, the higher you’ll rank on search engine results. Make sure your design reflects the tech-centered world.

3. Enhance Site Architecture

When planning out your website’s architecture, keep a pyramid structure in mind. The most important pages should be at the top. The homepage usually comes first, followed by subcategories. With this design, you’ll make it easy for visitors to navigate the site and find what they’re looking for.

As you name categories and subcategories, try to think like a customer— what are they most likely looking for? Also, incorporate a search bar on each page so customers can easily find what they want if they’re not in the mood to browse.

For help creating an effective website, go to IDU Creative in the greater Rochester, NY area. For over 20 years, this digital marketing company has helped customers create web designs that draw in their target audiences. Their attentive team will listen to your needs and create compelling advertisements, graphics, and marketing campaigns. They also provide printing services for your brochures, business cards, and other promotional items. Call (585) 248-5229 to discuss options with a creative expert. Learn more about their web design services online.