As a small business owner, having an inviting, modern website is key to reaching new audiences and connecting with repeat customers.
Once your website is up and running, driving traffic is the next step. While no two digital marketing plans for increasing website traffic are exactly the same, there are universal brand awareness practices to keep in mind. Review these practices here to help you start brainstorming.
3 Tips For Increasing Traffic to Your Website
1. Utilize Long-Tail Keywords
Consumers use long-tail keywords for most of their web searches, such as “motorcycle accessory shops near me,” “how do you stop a puppy from biting their paws,” or “what are the best places to live in New York.” Adding such keywords to your SEO (search engine optimization) and PPC (pay-per-click) digital marketing campaigns helps you reach more members of your target audience. Tools like Google Analytics provide the keywords your target market searches for, allowing you to bid on high-ranking words with your brand’s niche. It also helps to bid on local and national keywords, which lets you reach an even bigger audience.
2. Provide Informative Content
Updating your website’s blog on a regular basis, such as once a day, with informative, useful content drives website traffic. The best blogs provide consumers with answers to questions they search for, lifestyle tips and tutorials, and evergreen content they can refer back to at any time. Successful website blogs also provide brand announcements, such as the latest product, service, and event information, and feature text specific to the target audience. For example, a blog geared for teenagers features casual language compared to one targeting dental professionals. Your informative content can also include guest blogs with links back to your website’s service or product pages.
3. Establish a Social Media Presence
Visibility on at least one major social media platform provides traffic-driving opportunities, such as announcing product giveaways for the first 50 people who visit the website for newsletter subscription purposes. Whether you prefer Facebook, Twitter, or Instagram, mix brand and lifestyle content to keep your fans engaged. Social media users generally don’t follow accounts that are advertisement-driven exclusively. They prefer accounts offering tips and resources about subjects that interest them, in addition to the latest specials and discounts. Contests are an excellent way to blend branded and lifestyle content, such as a costume contest with your industry as the theme.
For digital marketing services that increase brand awareness, work with IDU Creative in Rochester, NY. Since 1997, these industry experts have provided a comprehensive range of services that help businesses thrive, including custom website design and social media marketing. Call (585) 248-5229 today to get started or learn more about web services online.