3 Tips to Create a Standout Virtual Trade Show Booth

Virtual trade show booths allow businesses a fresh and innovative way to market their services and goods. If you’ve never participated in a digital event before, it’s important to identify strategies that help your booth stand out, drive traffic to your website, and generate sales and interest. Here’s everything you need to know to take your virtual marketing efforts to the next level.

How to Design a Standout Booth for a Virtual Trade Show

1. Include Valuable Resources

Just like a physical booth at an in-person trade show serves as a source of information for visitors, your online version should offer valuable collateral that ties into your offerings. When a participant visits your digital booth, ideally they’ll have the option to click on a brochure and delve deep into what you offer.

Film introductory videos and greet your visitors just as you would if they were visiting you in person. Provide handy links to slideshows and case studies of importance. The more that your visitors can absorb on their first “trip” to your booth, the more likely they are to return to your business.

2. Keep Visitors Updated

Place a virtual “sign” on your booth sharing when your booth is manned and when you may have special events scheduled, such as webinars. This is your opportunity to make the most of the virtual experience by connecting with visitors and guest speakers in a live environment. When people know when to come to your booth to connect with you, they’re more likely to return to see what you have to offer.

Make sure to advertise your special guests, topics of videos you plan to share, and available promotions. These types of marketing efforts generate engagement and excitement—and because it’s virtual, you can adjust your strategies based on response and click rates to determine what’s most successful.

3. Offer Live Connectivity

In addition to simply being “open” for business during the trade show, you also need to make sure you’re available to interact with visitors. Create signage that directs visitors to “speak with a sales representative” or “connect with a team member” to increase engagement.

This allows your visitors to make an immediate connection with someone from your group, furthering the chances of making a sale. It’s key to your marketing efforts since your primary goal is to convert interest into business.
If you seek a reliable professional to help your virtual trade show booth stand out, turn to IDU Creative in Rochester, NY. They’re available to transform your ideas into results, whether you need a fresh logo to take your marketing efforts to the next level or “pixel-perfect” graphic designs to drive more visitors to your booth. Visit them online to find out how they can help you, or call (585) 248-5229 to speak with a representative.