5 Mistakes Small Businesses Make on Social Media

Social media marketing is an effective and affordable way to grow your small business. Getting the best results requires a thoughtful posting strategy that connects with your community and keeps followers engaged. Here are a few mistakes to avoid so your company can achieve success online.

A Guide to Social Media Marketing Mistakes Small Businesses Should Avoid

1. Posting Infrequently

Posting irregularly can lead to long periods without activity—a habit that will make it less likely for your profile to show up in social feeds. To keep eyes on your business, develop a content calendar that has you posting consistently on a set schedule. Following this plan will help you release more content to grow your digital footprint, as well as create a constant presence that customers will recognize.

2. Choosing the Wrong Platforms

Not all social media platforms offer the same benefits—especially for brands. Instagram, for instance, is a great way to collaborate with micro-influencers, whereas LinkedIn is more appropriate for sharing industry-related case studies with peers.

Rather than posting the same content to every social network, choose a few that fit your target audience and shape the messages to play to that platform’s strengths.

3. Ignoring Comments

If you’re not engaging with customers on social media, your content will fall flat or come off as heavy-handed marketing. In some cases, failing to respond to a negative comment can make it seem that you don’t care about your customers or deliver an inferior product. By responding quickly to comments and messages, your brand will create a sense of authenticity and trust with your customers.

4. Not Monitoring Metrics

Data is the secret weapon behind social media success, but it’s not always easy to track. Instead, you can work with a digital marketing firm to get a real-time look at important metrics to see how your content is performing. With this data, you can refine future campaigns to reach new audiences or inspire more calls to action.

5. Avoiding Ads

Social ads are much more affordable and effective than traditional marketing approaches. Most platforms provide highly intuitive services that will suggest your ads to customers that fit your brand’s demographic. By connecting consumers with products or services they want, these ads often lead to high sales conversions and greater brand awareness.

When you’re focused on the many responsibilities of running a small business, IDU Creative offers in-depth design services to simplify your social media marketing. Specializing in digital marketing, these consultants will develop a visually-compelling social presence for your company to achieve growth on a comfortable budget. Visit this provider onlineor call (585) 248-5229 to learn more about the branding services they offer throughout Rochester, NY.