5 Web Design Trends to Look Out For

With the arrival of 2020, it’s clear that creative web design is a major component of any effective digital marketing or branding strategy. This art continues to evolve and present new ideas in visual presentation. If you’re looking to breathe new life into your company’s website this year, here are a few emerging web design trends to consider.

5 Trendy Ways to Update Your Website in 2020

1. Text-Only Headers

Crowded headers and menus are taking a backseat as companies across different industries are opting for text-only headers. With this approach, the first thing your visitors will see is your company’s message or typographic logo design front and center. As users scroll, they’ll discover more of what your site has to offer.

2. Color-Blocked Organization

Instead of traditional menu bars, many websites are reorganizing their homepages to present color-blocked sections that represent different areas of the site—such as blogs, shopping, portfolios, or contact details. If you go this route, you can either lay the blocks out in a grid-like pattern or have each section expand out as you scroll over it.

3. Black & White

If the thought of adding more color to your website isn’t appealing, try taking color out of the equation. While gray-scale tones offer a more classic aesthetic, simple black and white compositions make an impact with a more refined, minimalist design. Opting for black and white also helps keep visitors focused on elements that need to have colors—such as pictures of products or portfolio samples.

4. Custom Illustrations

Just as text and typography are enjoying a renaissance in web design, custom-made graphics are being the choice of many brands. Rather than using generic stock photos, businesses are finding that custom illustrations are a more engaging way to accompany their text.

5. Geometric Elements

If you want a simple layout that avoids complex illustrations or photographs, geometric elements could be the way to go. Fill space with balanced, single-toned, two-dimensional shapes or draw the eye to specific areas with animated, fluorescent, three-dimensional forms.

Revamping your business’ website can be time-consuming and complex, but with the skilled professionals at IDU Creative, you can treat your brand to top-tier web design without the stress. These experts can assist with website functionality, logo design, digital marketing, and everything in between. To learn more about their cost-effective print and digital branding solutions, visit this graphic design firm online. If you’d like to schedule a consultation to discuss your project, call the Rochester, NY, area office at (585) 248-5229.