Client: Taro Pharmaceuticals, New York. Pharmaceutical sales can be rough: lots of competition, big budgets, big egos. So what’s a marketing manager to do when all of the high-maintenance salespeople are clamoring for state-of-the-art sales aids? Donna Bandal, Senior Marketing…
Client: Allworx Corporation, New York. A trade show can be a voracious money pit, swallowing entire budgets in a single gulp. Or it can be a miraculous money machine, generating revenues long after the event is over, through leads, publicity,…
Client: Chevron Global Marine Products, London, UK. Have you ever had a product launch where there was too much work, and too few hours in the day to get it all done? Roger Stubbs of Chevron Global Marine Products was…
Client: Artizahn Dental Studio, Inc., New York. You've paid your dues — worked hard, gone as high in the company as you possibly could, and then made the leap to start up your own company. But how do you create…