3 Design Tips for an Effective Brochure

Brochures are an effective, convenient marketing tool to promote your business. They can showcase different services and products on the various panels to summarize what you want consumers to know about your brand. Use the following guide to ensure your handouts are impactful and help extend your company’s reach.

How Can You Design an Attention-Grabbing Brochure?

1. Select Only a Few Different Fonts

A brochure featuring numerous font styles can make the design appear cluttered and hard to read, so limit the number used to a maximum of three. Select one for the heading, another for the subhead, and a third for the body paragraphs. The simplicity of the typography will make it easier for consumers to scan the information. For better readability, choose sans-serif fonts, such as Helvetica, Quicksand, Verdana, or similar fonts that represent your brand’s personality.

2. Choose Folds That Suit the Brochure’s Purpose

When picking a folding style, let the purpose of the brochure guide your decisions. One option is a half-fold layout, which opens similarly to a book. Its simple design is perfect for showcasing a specific product or service that doesn’t require extensive details. You can also include an eye-catching graphic design or photo on the outer panel and information about the promotion on the two interior sides.

You can also select a tri-fold brochure featuring three equal-sized panels. The right side is folded into the left and overlaps in the middle. When opening the brochure, the eye naturally travels from left to right, which is why you should use this folding style for numbered lists and other information presented in sequential order.

3. Include High-Resolution Photos

Engaging photos will help reinforce the messaging included in a brochure. Therefore, invest in high-quality stock photos or work with a photographer or design firm to get the right images for your marketing needs. Pictures with vivid colors that take advantage of white space and depict people engaging in activities often garner attention from consumers.

If you need to create effective brochures that help your company achieve its goals, reach out to IDU Creative. Based in Rochester, this company has over 25 years of experience providing international and New York businesses with high-quality, budget-friendly printing services. View their portfolio online, and call (585) 248-5229 to discuss your marketing objectives with a team member.