Do’s & Don’ts for Choosing Your Website’s Color Scheme

Color plays a significant role in web design. Not only will the chosen palette make the web design appeal more attractive to visitors, but it also helps distinguish your brand from competitors. If you’re creating your first website for your business, it can be easy to misuse color. Before launching your site, consider these do’s and don’ts for website color schemes to ensure you’re on the right track.

Do:

Consider using a color generator.

Choosing a color scheme for your small business’s web design may seem simple, but it can be tricky finding colors, shades, and hues that work well together. You could simplify the process with a color generator to see how multiple colors look together. You can also pick a color scheme you like or use the generator to inspire your creativity.

Work with high-contrast text.

The content on your website must be engaging, concise, and relevant if you want to draw positive attention to your business. However, the text should also be visible and easy to read. It’s always a good idea to ensure that your text stands out from the background, regardless of the colors you select. You can accomplish that by using a text color that contrasts against the backdrop while accenting your overall color scheme. For instance, if your background is predominantly green, you can help your headlines and subheadings stand out by making them a golden hue. The colors work well together, and the text will be more noticeable.

Don’t:

Forget about color’s effect on website conversions.

Your website is integral to driving conversions or turning online traffic into paying customers as a small business. Don’t forget to take advantage of prime opportunities to grab visitors’ attention. Use bold colors to help your headlines stand out and create compelling calls-to-action that entice online web traffic to contact your business or purchase from your website directly.

Ignore the psychology of color.

Recent studies show that colors can influence how a person feels, shops, and performs. For instance, people in Western culture associate the color white with cleanliness and modernity, while blue exudes peace, confidence, and professionalism.

As you embrace web design for the first time, do not ignore how the colors you choose will affect your readers. Consider the mood you want your web traffic to have when they reach your site and adjust your palette accordingly. For example, you can use red hues to drive urgency, orange to promote warmth and energy, and black for sophistication.

If you need assistance with your small business’s web design, turn to the professionals at IDU Creative in Rochester, NY. With more than 20 years of experience in digital marketing, this company knows how to target each client’s unique target audience. They offer various website services, including logo and graphic design and brand consulting. Call (585) 248-5229 to speak with a team member about your needs. You can also visit their website for more details about their services.