3 Tips for Effective Landing Pages

Landing pages are essential when it comes to online marketing. Engaging web design can make the difference between getting passed over and receiving a new customer. Poor craftsmanship alienates visitors and drives traffic away from your site. Good construction does the opposite, building your SEO and customer base. Here are a few ways an experienced graphic designer can help manage site elements to optimize your landing pages.

What Are Key Landing Page Factors?

1. Organization

If consumers have to struggle to find the information they need, they’ll move on. Hire a web designer to build landing pages that are specific to each offer and separate from the homepage. Keep them basic and avoid overcrowding with extra information.

The planner should also include strong contrast between buttons and backgrounds. This helps users identify click points. A professional will focus on creating a clean, simple page. This is easier for visitors to process.

2. Mobile Friendliness

Mobile devices are estimated to account for over 50% of all web traffic. When sites don’t adapt to phones, tablets, and other devices, they’re difficult to navigate. Mobile sites should be pared down to the bare minimum. This reduces mistakes and allows pages to load faster.

Research shows that slow loading speeds deter traffic. A skilled web designer can create responsive designs that optimize to multiple platforms. This format scales sites to match user screen size and focuses on improved load speed. It also helps narrow the focus to important details such as the call to action.

3. Fine-Tuned Forms

Asking for too much can quickly alienate visitors. Hire a professional to tweak forms so that they require minimal information. Consumers dislike giving out direct contact info such as phone numbers and full street addresses; ask for email addresses and zip codes instead. These provide similar data without causing form abandonment. Have the designer tag sensitive requests as optional to improve completion rates.

Provide the web designer with a privacy message or a security seal from a trusted company. This reassures people that their information is being protected. A professional designer can also modify the text on the submission button to emphasize a beneficial result. For example, ‘submit’ can be changed to ‘receive your free product.’ This simple swap helps motivate consumers and improve click-through rates.

When you need help with a web design project, reach out to IDU Creative Services. Based out of Rochester, NY, they use their industry knowledge to help clients worldwide. Focused on creating a consistent brand presence across platforms, they build compelling and detailed pages. Their team handles all the technical interface details, leaving you free to focus on customer engagement. Call (585) 248-5229 to speak to an expert today, or learn more online.