With the arrival of 2020, it’s clear that creative web design is a major component of any effective digital marketing or branding strategy. This art continues to evolve and present new ideas in visual presentation. If you’re looking to breathe new life into…
While digital advertising has risen in popularity over the last few years, print ads are still a staple of an effective marketingplan. Print is an excellent way to target your audience and increase your brand recognition. Learn more about how to design…
Whether you’re a one-person operation or a national corporation, every business can benefit from brand consulting. An effective brand identity makes it easy for people to understand what your company does and what it represents. Many misconstrue branding work as general marketing or graphic…
Your brand is the personality of your business, creating an identity that makes your company instantly identifiable. Whether you choose a project a fun, relatable atmosphere or serious professionalism, the key to building a brand is to ensure every element of…
Virtual work meetings and events have become increasingly popular in the face of the COVID-19 pandemic. While modern meeting and website services make it easier than ever to run such events digitally, participating in online events requires unique preparation. For…
AIGA knows a thing or two about design. As the largest and oldest association of professional designers in the United States, AIGA has invested considerable resources not only in making designers better, but also in making clients more comfortable with the…
Which is the master brand: the product or the company? In the case of MedaCube — an automated medication dispenser designed and manufactured by PharmAdva — the answer turned out to be product as the master brand. Yet how was…
Client: Taro Pharmaceuticals, New York. Pharmaceutical sales can be rough: lots of competition, big budgets, big egos. So what’s a marketing manager to do when all of the high-maintenance salespeople are clamoring for state-of-the-art sales aids? Donna Bandal, Senior Marketing…
When your logo design needs an update... Sydor Optics is a company with cutting-edge technology. They operate the largest collection of double-sided grinding machines in North America to create advanced optics equipment. Yet, in constantly pushing ahead, and advancing technology,…
When a parent company re-brands (PowerPoint chaos may follow...) Despite the pros and cons, many businesses depend upon PowerPoint presentations for sales meetings and business development. But when a parent company rebrands itself with a completely different look and feel…