AIGA knows a thing or two about design. As the largest and oldest association of professional designers in the United States, AIGA has invested considerable resources not only in making designers better, but also in making clients more comfortable with the…
Which is the master brand: the product or the company? In the case of MedaCube — an automated medication dispenser designed and manufactured by PharmAdva — the answer turned out to be product as the master brand. Yet how was…
Client: Taro Pharmaceuticals, New York. Pharmaceutical sales can be rough: lots of competition, big budgets, big egos. So what’s a marketing manager to do when all of the high-maintenance salespeople are clamoring for state-of-the-art sales aids? Donna Bandal, Senior Marketing…
When your logo design needs an update... Sydor Optics is a company with cutting-edge technology. They operate the largest collection of double-sided grinding machines in North America to create advanced optics equipment. Yet, in constantly pushing ahead, and advancing technology,…
When a parent company re-brands (PowerPoint chaos may follow...) Despite the pros and cons, many businesses depend upon PowerPoint presentations for sales meetings and business development. But when a parent company rebrands itself with a completely different look and feel…
Product design — done. Manufacturing process — done. Brand and packaging — done. Now Jonathan Sacks, CEO of Hearshield, wanted to release an innovative new hearing protection product online. Sacks commissioned IDU Creative Services to design and launch the new…
Client: Allworx Corporation, New York. A trade show can be a voracious money pit, swallowing entire budgets in a single gulp. Or it can be a miraculous money machine, generating revenues long after the event is over, through leads, publicity,…
Client: Chevron Global Marine Products, London, UK. Have you ever had a product launch where there was too much work, and too few hours in the day to get it all done? Roger Stubbs of Chevron Global Marine Products was…
Client: Artizahn Dental Studio, Inc., New York. You've paid your dues — worked hard, gone as high in the company as you possibly could, and then made the leap to start up your own company. But how do you create…